Disclaimer: I, by any chance, am not a CEO or ever run any company. Yet, that should not prevent me from having a CEO/enterpreneur-like perspective, no? Please share any of your dissagreement, fact correction, etc onto the comment box. It’s free

What has happened?

You should have been selling items and closed many great deals. If your product doesn’t sell but you are 100% sure you’re on the right market then go revise your product. be open to receive feedback. Probe your customers, ask their feeling and what to improve their overall experience with your product. If you are feeling you have the greatest product but doesn’t feel to stand in the right market then why keep standing there?! Go look for a better wet-ground!

You can go Ad, SaaS, PaaS

Now that your product sells, but you feel somehow your market is pretty saturated, you can start spicing up your product. Try SaaS (Software as a Service) strategy, go freemium, or push some ads into your product. Or you can even create your own economy ecosystem with your product, try PaaS (Platform as a Service)

What about your database?

You can start looking into your data and what value you can derive from it? Are you industry spesific player? That’s even better! That menas you are holding a very specific and precious data. Think up something, you can always monetize your database. Oh, should I even ahve to give you any example? You must have user data right? e-mails? Birth date? Location? Try overlaying in on a map, or create a non-obstrusive newsletter service, rent it, anything!

My product doesn’t sell (anymore), and there’s no market visible!

If it doesn’t work. Try creating new product (related to your current product). Maybe it’s just a little twist that’s all needed. Shift focus, even Flickr wasn’t started as photo sharing site.

I’m totally frustrated, everything doesn’t work!

It doesn’t work either? Told your board of directors to hire new CEO :p. Oh you’re the CEO? Well, maybe it’s time to execute your exit strategy.

Photo via Flickr. Author is dsevilla. License is

PS: sebenarnya ide post ini terinspirasi oleh blog uculan. Jangan sedih yo cul