Is content really the king? Why my shiny post doesn’t have any comments? Google this and you’ll find many answers.

SearchEngineWatch said, content is important because of three primary reasons:

• Engages the reader

• Increases search engine rankings and traffic
• Promotes the likelihood of quality links from other sites

Indeed, good content will attract readers. Even without a dedicated keyword the content itself will be on top of search result list as people has been craving for them. And because people like it, eventually they will link or share it.

Blogsessive said content is the king without kingdom. To be a true king, he will need a kingdom and a court of jester. The kingdom would be the site, how appealing and how engaging it is. And the court’s jester would be an endless promotion. Either via (social) networking, or SEO.

MangoAddict said content is the king, and delivery is the queen. Delivery is how you crown the content so it will be a real king. This will includes many design guidelines.

But it may not be the whole truth. Problogger said, even a great content still need a writer with mojo, luck, trust, expertise/authority, and charisma. This is true. I mean why do you read scobleizer, copyblogger, blogsessive, and problogger. Each of them has at least one attributes I write within my former sentence.

While InfectiousDigital say, business model is the real king. No matter how good and bad your contents are, what matter is how you make use of them. A lame business model is no good for a golden content.

So, how ah?

Reference:
http://searchenginewatch.com/showPage.html?page=3625720
http://blogsessive.com/blogging-tips/content-is-king/
http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/
http://infectiousdigital.com/2008/08/06/is-content-really-king/
http://www.mangoaddict.com/2008/08/12/blogging-tips-faktor-desain/