Category Archives: Business

Business and me

blog + iklan = uang?

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Ads are the new online tip jar, kata mas Seth Godin. Iklan adalah kotak sumbangan online. Menurut Anda, pembaca blog ini mau mengklik iklan/adsense yang saya pasang? Very unlikely I would say. Jangan-jangan malah ada yang berpikir: “Gile aja, ntar kalau gw klik lo jadi kaya sementara gw masih tetep kere”. Haha, jadi benar kan apa kata mas Seth Godin. No, I’m not his worshipper. Saya tergolong newbie yang baru saja membaca blognya mas Seth Godin. I found many of his words make sense. It’s a “click” for me.

Pembaca datang di suatu situs karena tertarik dengan kontennya, tidak dengan iklan yang dipasang disana. Kecuali iklannya benar-benar luar biasa dan memberikan “klik” pada pembaca, maka iklan tak punya peluang sama sekali untuk di klik. Contoh “klik”, di situs Victoria Secret, Anda sedang mencari lingerie spesial sebagai hadiah spesial untuk pasangan anda. Disamping produk yang anda amati ternyata ada iklan “Lihat produk yang anda lihat diperagakan oleh <taruh artis seksi favorit anda di sini>!”. Saya yakin itu akan jadi “klik” untuk anda ;)

Jadi, apakah memasang iklan di blog dengan harapan kaya mendadak masih bisa dianggap tindakan waras matematika? ya tinggal dihitung saja. Kalau pendapatan dihitung dari jumlah impresi (tayang), dan jika tiap 1000 impresi berharga 1 rupiah, berarti untuk mendapatkan satu juta rupiah anda harus memastikan ada 1000 x 1000.000 kunjungan ke blog anda. Untuk pay per click, tinggal diubah saja angka-angkanya sesuai dengan aturan dari agent pemasang iklan. Oww, ya anda benar, tidak harus 1000×1000.000 kunjungan di satu blog saja. Kita bisa mendistribusikan impresi ke banyak blog supaya satu juta rupiah bisa segera tercapai.

Jadi memasang iklan di website demi uang itu tidak efektif? Hehe, ini tergantung cara pandang dan strategi Anda. Strategi saya jelas tidak efektif. Buktinya saya tidak bisa membuat buku cara sukses dengan adsense :p. Menurut saya, akan lebih efektif jika kita bisa mencari sponsor utama untuk blog kita. Ya, mirip portal-portal berita itu. Cuman kelasnya aja yang beda. Untuk blog-blog tak laris seperti ini ya nyari sponsor kelas teri dulu. Misalnya: “Getuk Asli Mbah Juminten, bisa delivery”. Dipasang saja tarif seratus ribu untuk 6 bulan. Sepertinya cara ini lebih cepat daripada nunggu pendapatan satu juta rupiah dari iklan PPC :p. Buka saja beberapa spot/slot iklan dengan tarif variatif.

Mas ini ngomong doang ya. Emang udah dapat duit dari cara yang Mas bilang? Hehehe, tahu tidak. Anda sudah membayar dengan perhatian Anda sampai ke baris ini. Dengan cara pandang tertentu, perhatian Anda juga bsia saya konversi jadi uang. Mungkin tidak sekarang, mungkin baru cair beberapa tahun lagi. if you know what I mean ;)

Oh ya, jangan lupa baca ulasan MangoAddict mengenai ragam cara mengais duit di internet. Dengan cara yang masuk akal dan tidak mengada-ada tentunya ;)

Leveraging Property Classifieds Selling Power (In Indonesia)

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Maps is the king here in Singapore, and his queens are many. For GoThere.sg, the queen is route and directions. For HomeSpace.sg, the queen is a property classifieds. Map feature has leverage the value of a traditional text-plus-photo type of classifieds. Map brings a whole new ground to see beyond bold letters and multiple aclamation mark. Picture indeed represents thousands of word. Using map, not only we can see where the property is located, we can also see the amenities (public services) near by. How far it is from our workplace, how much will the toll/ERP gonna cost us. How the price projection of the property itself — by looking at development projects around, etc. When more information getting overlaid, many inferences can be produced. Housing is a serious issue in Singapore. Land is limited, so obviously everything have to be well managed. This has been a wet market for property classifieds since people will always looking for such information. Then what about Indonesia? What can be used to leverage property classifieds? Continous and repetitive show every Sunday in TV? Can map be utilized as well?

It’s just unfortunate, there’s no detail map for Indonesia. There’s a quite good Google map for Jakarta and other cities, but only covers the Satellite view. Street view? Maybe later in 2015 after Google gives Jakarta roadmap and Govt can untangles transportation haywire. What can be used for property classified beside map? I suppose it would be property data. Property type, square meters, price, and facilities (rooms, pool, local market, etc).

Even map cannot be used in detail manner, map can still be used to show overview of property area, eg: how big is the complex, nearest highway entrance, etc. For national coverage, province view, and district (kabupaten, kecamatan, kotamadya) view can be a handy navigation tool. Other big scope attributes can still be layered to compensate the missing details such as colors to represent price, population density, etc. A good search feature will also be truly helpful to give a jump navigation tool for newcomer or advanced user.

Photo Author Stuck in Customs

You have the product, you have the market, now what?

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Disclaimer: I, by any chance, am not a CEO or ever run any company. Yet, that should not prevent me from having a CEO/enterpreneur-like perspective, no? Please share any of your dissagreement, fact correction, etc onto the comment box. It’s free ;)

What has happened?

You should have been selling items and closed many great deals. If your product doesn’t sell but you are 100% sure you’re on the right market then go revise your product. be open to receive feedback. Probe your customers, ask their feeling and what to improve their overall experience with your product. If you are feeling you have the greatest product but doesn’t feel to stand in the right market then why keep standing there?! Go look for a better wet-ground!

You can go Ad, SaaS, PaaS

Now that your product sells, but you feel somehow your market is pretty saturated, you can start spicing up your product. Try SaaS (Software as a Service) strategy, go freemium, or push some ads into your product. Or you can even create your own economy ecosystem with your product, try PaaS (Platform as a Service)

What about your database?

You can start looking into your data and what value you can derive from it? Are you industry spesific player? That’s even better! That menas you are holding a very specific and precious data. Think up something, you can always monetize your database. Oh, should I even ahve to give you any example? You must have user data right? e-mails? Birth date? Location? Try overlaying in on a map, or create a non-obstrusive newsletter service, rent it, anything!

My product doesn’t sell (anymore), and there’s no market visible!

If it doesn’t work. Try creating new product (related to your current product). Maybe it’s just a little twist that’s all needed. Shift focus, even Flickr wasn’t started as photo sharing site.

I’m totally frustrated, everything doesn’t work!

It doesn’t work either? Told your board of directors to hire new CEO :p. Oh you’re the CEO? Well, maybe it’s time to execute your exit strategy.

Photo via Flickr. Author is dsevilla. License is

PS: sebenarnya ide post ini terinspirasi oleh blog uculan. Jangan sedih yo cul :)

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