The Street Heroes: Honda Blade Ad

My first impression would be: tukang ojek. I mean, there is nothing super or heroic about this Blade hero. The script looks awful. Instead of showing what Blade is,it is showing how a hotshot Bruce-Wayne-like boy with his Alfred-like uncle trying to remake Street Hawk. WHALE! Err, I mean fail!

I don’t know why, this short movie is capable of summoning J-Rock, Alexa, and Aura Kasih video clip but failed in creating a sticky moment. Well, it sticks to me: AWFUL.

Gosh, this is Honda. I’m runnning out of reason, why they bother to use such low-life ad?

  • Hero Costume? WHALE. It’s like tukang ojek. it has standard glove, jacket,and helmet. Nothing really super. Not even kids will think it as super. Making me wonder, who’are this ad targets?
  • The super thing about the blade vehicle was I don’t know. It’s faster than some car I cannot tell whether it’s old or new. The only scene showing blade superness is a mediocre shot on its front wheel turning form left to right. Come on, the old 80-ish Kamen Rider is even better than this. The rest is explained via an ad in the middle of the movie. No question asked, the real is so much better.

I hope Pitra and Kappachan will dig more on this ad. I’ll be looking forward to deeper analysis from both of them.

Update: Pitra beats me by posting an great article in media-ide: http://media-ide.bajingloncat.com/2008/12/07/film-sinetron-honda-blade/

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