Is Content Really The King

Is content really the king? Why my shiny post doesn’t have any comments? Google this and you’ll find many answers.

SearchEngineWatch said, content is important because of three primary reasons:

  • Engages the reader
  • Increases search engine rankings and traffic
  • Promotes the likelihood of quality links from other sites


Indeed, good content will attract readers. Even without a dedicated keyword the content itself will be on top of search result list as people has been craving for them. And because people like it, eventually they will link or share it.

Blogsessive said content is the king without kingdom. To be a true king, he will need a kingdom and a court of jester. The kingdom would be the site, how appealing and how engaging it is. And the court’s jester would be an endless promotion. Either via (social) networking, or SEO.

MangoAddict said content is the king, and delivery is the queen. Delivery is how you crown the content so it will be a real king. This will includes many design guidelines.

But it may not be the whole truth. Problogger said, even a great content still need a writer with mojo, luck, trust, expertise/authority, and charisma. This is true. I mean why do you read scobleizer, copyblogger, blogsessive, and problogger. Each of them has at least one attributes I write within my former sentence.

While InfectiousDigital say, business model is the real king. No matter how good and bad your contents are, what matter is how you make use of them. A lame business model is no good for a golden content.

So, how ah?

Reference:
http://searchenginewatch.com/showPage.html?page=3625720
http://blogsessive.com/blogging-tips/content-is-king/
http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/
http://infectiousdigital.com/2008/08/06/is-content-really-king/
http://www.mangoaddict.com/2008/08/12/blogging-tips-faktor-desain/

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3 Responses to “Is Content Really The King”

  1. Ivan says:

    It’s a complex world. It takes many variables to become a sucessful site (or business).

    However, I still believe that content is the central of everything you build things surrounding it. You are not a king without a citizen :)

    So make your work known… good presentation… good service…. and everyone should be happy. :) Good luck!

    Ivans last blog post..Ringkasan Mingguan: 10-24 Agustus 2008

  2. @Ivan
    Indeed, the are many beliefs on what makes a site successful. Some said it’s the content, some other said it’s the community, and there’re also saying what matter is who you are and who you know.

    I’m questioning my belief and your belief to seek the ultimate answer of this question ;)

  3. I am agree with your comment Ivan

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