Leveraging Property Classifieds Selling Power (In Indonesia)

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Maps is the king here in Singapore, and his queens are many. For GoThere.sg, the queen is route and directions. For HomeSpace.sg, the queen is a property classifieds. Map feature has leverage the value of a traditional text-plus-photo type of classifieds. Map brings a whole new ground to see beyond bold letters and multiple aclamation mark. Picture indeed represents thousands of word. Using map, not only we can see where the property is located, we can also see the amenities (public services) near by. How far it is from our workplace, how much will the toll/ERP gonna cost us. How the price projection of the property itself — by looking at development projects around, etc. When more information getting overlaid, many inferences can be produced. Housing is a serious issue in Singapore. Land is limited, so obviously everything have to be well managed. This has been a wet market for property classifieds since people will always looking for such information. Then what about Indonesia? What can be used to leverage property classifieds? Continous and repetitive show every Sunday in TV? Can map be utilized as well?

It’s just unfortunate, there’s no detail map for Indonesia. There’s a quite good Google map for Jakarta and other cities, but only covers the Satellite view. Street view? Maybe later in 2015 after Google gives Jakarta roadmap and Govt can untangles transportation haywire. What can be used for property classified beside map? I suppose it would be property data. Property type, square meters, price, and facilities (rooms, pool, local market, etc).

Even map cannot be used in detail manner, map can still be used to show overview of property area, eg: how big is the complex, nearest highway entrance, etc. For national coverage, province view, and district (kabupaten, kecamatan, kotamadya) view can be a handy navigation tool. Other big scope attributes can still be layered to compensate the missing details such as colors to represent price, population density, etc. A good search feature will also be truly helpful to give a jump navigation tool for newcomer or advanced user.

Photo Author Stuck in Customs
  • http://www.mangoaddict.com Ivan

    I was thinking about the same thing. Having a map like google map is awesome for Indonesia, so many usages. However, it costs a lot for an entity to maintain it. Therefore, we need GIANTS sponsorship. Soon …hopefully soon :)

    *I am wishing as well …

  • http://neofreko.com Akhmad Fathonih

    @Ivan
    Saya belum banyak melihat perusahaan di Indonesia yang mendulang map. Atau sudah ada yang start tapi invisible ya?

    No need to tell, who play first will get the trophy.

  • http://www.sellingpower.com Gerhard Gschwandtner

    Dear Mr. Fathonih:

    I just ran across an article you wrote on Geek Building the Bridge Part 2 entitled Leveraging Property Classifieds Selling Power ( In Indonesia),
    http://blog.neofreko.com/index.php/2008/08/08/leveraging-property-classifieds-selling-power-in-indonesia/, and I would like to raise an issue that is of concern to Selling Power magazine, which is the use of our trademark.

    The word “Selling Power” is sometimes erroneously used as a synonym for sales effectiveness. The title of your article is a perfect example. We do not condone such uses of our trademark.

    As a practical matter, when you describe sales effectiveness, there are a wide range of terms available such as: sales excellence, sales savvy, sales mastery, sales acumen, sales efficiency, and many more.

    The reason for this letter is to educate writers like yourself that we want to protect our trademark, since we don’t want to risk Selling Power being declared by the courts a generic word. Therefore we ask you not to use Selling Power as a phrase since it is our legal trademark.

    We would like to receive a written acknowledgment of this letter stating that you will in the future identify Selling Power as a trademark if you should write about our magazine, and not use Selling Power as a phrase. If we do not hear from you, we will need to take further action.

    Thank you for your understanding and cooperation.

    All the best,

    Gerhard Gschwandtner
    Founder and Publisher
    Selling Power
    1140 International Parkway
    Fredericksburg VA 22406
    Office: 540-752-7000 Cell: 540-273-2555

    P.S. Watch Selling Power videos online http://www.sellingpower.com/video

    GG:ts

  • http://neofreko.com Akhmad Fathonih

    Dear Mr. Gschwandtner

    I hereby acknowledge that Selling Power is a trademark by Personal Selling Power Inc., and will identify it in the future as a trademark of Personal Selling Power Inc. and will not intentionally use Selling Power ™ as a regular phrase.

    PS:
    Does your trademark apply to wordwide accross nation’s laws?

  • dedenf

    @Fathonih
    regarding to the third comment. is that kinda case and desist thingy? just like using “web 2.0″ word for the conference, and oreilly will surely sue you.

    s3llin9 p0w3r!
    *i wonder if they were going to sue me*

  • http://picoseno.com pico

    I have my own ‘selling power’ term that does not match in Gschwandtner’s… Fathonih can use mine. People use ‘selling power’ as phrase as it is by it means a ‘power to compete’ or similar.. It is common phrase.

    IMO, mr. Gschwandtner comment is a bulliying act and he needs to apologize.

    picos last blog post..there’s music 2.0 and more…

  • Brett McGuire

    Akhmad,

    Your use of “selling power” does not constitute trademark use under Indonesian law, or in accordance with general trademark principles. A trademark registration cannot operate so as to preclude the use of words in ordinary use, in the same way that Apple Inc does not have the exclusive right to “apple”.

    Assuming “Selling Power” is registered as a trademark, it means that no-one can use the trademark for the goods or services in respect of which it is registered. It does not preclude use of the words generally. For example, it would be safe to assume that Selling Power is registered as a trademark for “magazines”. This means that no-one else can use “Selling Power” on magazines.

    Finally, under Indonesian law trademark infringement is defined as the use of a mark that is “similar in principle or entirety to a REGISTERED trademark”. The trademark must be registered in Indonesia. While it may be argued that your blog is published beyond Indonesia, the fact remains that any claim against you would have to be enforced in Indonesia in accordance with Indonesian law.

    I hope this helps.

    Regards
    Brett