Today I hear alot about piracy word. Since morning ’til evening. The most recent one was from extravaganza program. Having read halfway thru freakonomics makes me think: what does really lay betwen the artist, the consumer, and the label company?
Yes, there are three parties involved here. Not only artist and consumer, like what some of us have been thought, but also the label company. My thumb is numb already, so let’s go to my redline. What I’ve been thinking is that the current music industry business model is no longer fit the market. On indonesian case, specifically, buying capacity is terribly low while OTOH people seem to happily welcome the currently growing options of music genres (boy bands, trios, solos, singing actor/actress, and etc).
The artists keep pushing their limit of creativity, while also blindly accept their label old fashioned way of doing business, ie: furiously trying to sell cds and dvds.
Cast off your moral calculator if you still have it attached atm. Consumer incentive includes exchanging money, not exceeding, to a value they are pursuing. Since pirated copy in general does not differ much from the original one except packaging and phsycological matters, many incapable buyers will choose the pirated one.
I am not endorsing piracy here. My red line is if you want to survive in this business you have two options. If you have the hand of God, then change your market buying capacity. Or else, goodluck on looking other viable business model to use. Take Radiohead as example.

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